Our Promise To You

We don't buy or sell diamonds, watches or jewelry, so we won't appraise your engagement ring below market value, then offer to buy it. We won't produce a deflated appraisal of the diamond you bought online, then try to sell you one of ours. We're not diamond merchants, or jewelers, wholesale, retail, or otherwise. We're Just Appraisers.

Our Ideals

We Must Save You Money

We Must Save You Money

The appraisal process must be cost effective to the subject of value. If it isn't, we will point you in the right direction and tell you as much as we can: what you have, where to go, what to do, who to contact.

We Give You Every Angle

We Give You Every Angle

We are here to give you an arms-length, independent and unbiased evaluation and value conclusion.

We Escalate

We Escalate

We have the equipment necessary to screen synthetics & treated gem materials. Above that, we know when to escalate your issues to the appropriate research laboratory.

We Find the Answers

We Find the Answers

If we don't know something, we will tell you we don't know and then dig. Through 43+ years of building relationships, we have the network and resources to find the answers. It is our business & pleasure to see, understand and learn new things every day.

Honest Expression

Honest Expression

We are completely transparent when we communicate – it is important that we inform you of every angle. Although the truth can at times be uncomfortable, relationships built on honesty are always stronger & more satisfying. Being uncomfortable for a moment is worth being comfortable later on when making big decisions.

We Kindle Lines of Communication

We Kindle Lines of Communication

You have 24/7 secure online access to your appraisal(s) and are able to share it. Our online Appraisal Portal allows you to sign in from any computer or smart device to view / download your appraisal. With this portal you can grant your insurance agent– or any third party– access to your appraisal portal.

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